Building Your Remarkable Brand
10 Proven and Powerful Ways
Building your remarkable brand is key to the success of your online service business.
Check out the tips and implement them soon so you're business can reach optimum success.
Step 1: Have a clear vision
Building your remarkable brand requires that you first know what you want your business to look like. What you want it to feel like. And perhaps most importantly, how you want your business and your life to integrate.
Step 2: Draft a mission
Having a mission provides your brand clarity, focus, and direction. This allows you to position your brand and yourself as the expert in your field.
Being realistic about it is key, however. This is because often your mission is something outside of yourself. A mission is something that you likely will not achieve all on your own. You will most likely achieve a piece of it, but generally it is so big because it is such a large problem or challenge in the world to solve.
This means that there is likely no way you will ever fully achieve this mission. However, your mission is the core of your company/business and what guides and propels you. It is what provides you and your business with clarity, direction, and focus.
Step 3: Outline your ideal client profile
Knowing precisely who your ideal client is will save you time and energy when building your remarkable brand. This is because you will be able to focus on potential clients who are ideal versus those who are not ideal. By doing so, you will most likely see a better return on financial investments like marketing. Because the clearer you are on who you want to service, the easier it will become to know who to market to.
Step 4: Determine your income generators
An income generator is what will generate income for your business. Many people believe an income generator is the service they provide. However, an income generator is how a service is provided and not the actual service that's being provided.
An example of an income generator would include: in person services, virtual services, online services, workshops events, seminars. It’s the how and not the what.
Step 5: Know your purchase opportunities
Purchase opportunities are the programs, packages, workshops, and products that your clients will purchase. For example, purchase opportunities are listed on an itemized billing invoice whereas the income generators are not.
Example: someone offering seminars as an income generator might have a seminar titled "Discovering Your Business Niche."
In this example, seminars would be the income generator and the seminar titled "Discovering Your Business Niche" would be the actual purchase opportunity.
Step 6: Outline pricing/fees
Pricing/fees are the cost your clients will pay for your purchase opportunities.
Consequently, is important to clearly outline your pricing/fees so you can clearly explain them to potential clients. And so that you can properly outline them when listing your services.
Step 7: Write your marketing message
Your marketing message is likely one of the most important pieces of building your remarkable brand. You marketing message is based on the combination of four components. These are your mission, your ideal client, your income generator, and your purchase opportunities. Put together, these help you determine your appropriate pricing.
You'll have multiple versions of marketing messages depending on which purchase opportunity and income generator you are wanting to market.
As such, your core marketing message should combine your mission, your income generators, and your ideal client. This core marketing message is what you will use along with specific purchase opportunities and their individual pricing.
Step 8: Design a marketing vessel that projects your
A marketing vessel is what you use to move your marketing messages out into the world. This could be things like social media, email, print, TV ads, networking, etc.
You marketing collateral is the tangible piece of marketing that allows your marketing message to sail through your marketing vessel. This includes: business cards, flyers, Facebook posts, YouTube videos, Tweets, press releases, digital newsletters, printed newsletters, TV commercials, website content, blog posts, etc.
Step 9: Polish your customer service
Customer service is a valuable part of your brand and your business growth. It is where you provide your actual service to your client. And the ways you strive to make their experience the best it can be.
Step 10: Focus on strong customer care
Customer care is where you show appreciation to your customers/clients. This can be in the form of sending things like anniversary and birthday cards, specialized pricing, insider “sneak peeks,” etc. It’s how you let your customers know you are grateful for them and that you value them.
So, what steps do you need start building your remarkable brand? Make a list, schedule time on your calendar to complete the steps and monitor your results. YOU GOT THIS!!!
Hello! & Welcome
I'm Coach Erin. I help new and emerging business owners
↣ organize ideas
↣ design authentic brands
↣ systematize business
↣ create and implement strategies
↣ improve productivity
If you want to start, grow and manage your online service business with more confidence, consistency, and control, let's meet.
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ABOUT THE AUTHOR
Erin Garcia, Business Coach
Coach Erin has been guiding new business owners through the process of starting, growing, and managing a service business since 2003. Between coaching, brand design, and website development you might catch her strolling the beaches of Western Washington, visiting family in Arizona, or enjoying a glass of iced tea creekside on her back patio.