Should New Coaches Offer Free Coaching Sessions


In the coaching industry, it has become common practice to offer free initial sessions. Most often these are called discovery sessions.

The “behind the scenes” strategy to these sessions is to help the client discover all the work they need to do on their life, business, or another area the coach specializes in.

Once the client sees how much work they have to do, they'll want more coaching. The coach will have built a “relationship” with the client so it will be a natural transition to selling the client services, programs, or products.

When I asked my current clients what they think about free discovery sessions, they said, “I wouldn't sign up for one.”

Why? They believe it would be a pressured sales pitch and doubt they would gain any value from it.

So, if the women I love to coach with wouldn’t sign-up for a free coaching call, why would I off free discovery sessions?

If I did, I would actually repel the clients I’m trying to attract.

So, while free sessions have worked for many other business coaches, it doesn’t work for me.

Here’s why:

Offering Free Coaching Sessions is outside my integrity zone.

I prefer to keep my marketing and my coaching separate. I believe by mixing marketing and coaching I set up the wrong type of relationship with my clients.

I don’t want my clients to ever wonder if any of my suggestions, ideas, or feedback is a marketing ploy to get them to sign up for more coaching.

I don’t want to ask my clients a coaching question and they hesitate to answer truthfully because they think I will then sell them my latest program or product.

In my experience, it just wreaks havoc on the coaching relationship. It sets it up so the coaching is not as powerful as it can be. It stalls momentum for both of us. Just not worth it -- for me or you.

Because coaching is a collaborative technique.

For coaching to truly work, you as a client need to show up. Coaching is not about me giving you answers. It’s about me guiding you in finding your own answers. You need to be ready to work. You need to be invested in creating your own success.

When I originally started coaching in 2006, I did offer free sessions. I attracted clients who were looking for something quick and free - a magic pill that would grow overnight success.

This led to very few clients signing up for coaching. I was energetically drained because I was doing the work of two people in my sessions. In the end, it wasn’t a win for me or my client.

I understand that some clients will want to get to know me before hiring me. Some will have questions. Others will want to be sure my style works for them.

That’s why I offer a complimentary Test The Waters Chat.

Here, there is no coaching involved. I’m not giving away my services. Clients aren’t expecting coaching or some magical result. It’s simply a time for us to come together and get to know each other.

An opportunity for clients to get their questions answered. To find out if I’m the right coach for them. This way it’s a win-win situation for both of us. It sets us up to hit the ground running.

I walk my talk.

While providing an initial free service works for some business models, for the majority of my clients it makes no sense.

When you’re a one-woman solopreneur business, why would you take time out of your schedule to give away your #1 income generator?

If your clients can get it for free, why should they pay you? Why not get what you can from one session and move to the next coach offering a free session.

Heck, if you visit enough free coaches you’re bound to have everything you need -- right?

See the mentality you’re setting your client up to have?

Plus, if you’re willing to serve clients for free then it’s probably okay for your clients to negotiate your rates, too -- right? I’ve seen it too many times. In my own business and that of my clients.

Free coaching sessions lead to a slew of additional client problems.

Start charging your client from their first service and they will value that service, gain results from that service, and come back time and time again. Who doesn’t want to have repeat clients?

business ownership coach for solopreneurs and service businessesABOUT THE AUTHOR
Erin Garcia, Business Coach


Coach Erin has been guiding new business owners through the process of starting, growing, and managing a service business since 2003. Between coaching, brand design, and website development you might catch her strolling the beaches of Western Washington, visiting family in Arizona, or enjoying a glass of iced tea creekside on her back patio.


Hello! & Welcomehire your first business coach, Erin Garcia

I'm Coach Erin. I help new and emerging business owners
organize ideas
design authentic brands
systematize business
create and implement strategies
improve productivity

If you want to start, grow and manage your online service business with more confidence, consistency, and control, let's meet.

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