“Charge what you're worth.”

In the business world, I hear this phrase often, it's like a hidden rule. An automated response.

A very ego attractive marketing message. And quite honestly, I’m afraid is doing more harm than good. And I once believed it wholeheartedly but I'm not buying into anymore.

“Charge what you're worth” is a power statement.

It moves women to charge more and more for their services and to focus more of their time on creating more profit.

I believe its intentions could be good yet the outcomes seem to be less than ideal. It concerns me because “charge what you're worth,” turns business owners away from focusing on their client's as a priority and allows their bank account to take top focus.

It also leads women to believe that success is measured only by their income.

Over my decade as a business coach, I have witnessed too many women stepping away from their truest and deepest passions in exchange for a business niche they believed would be “more profitable.

Some women business owners find themselves wondering "I charge $300 and you charge $3,000. Does that mean you're WORTH more or that you're MORE WORTHY than I am?"

This message is creating a cycle of self-doubt rather than the intended empowerment.

I believe:

  • that shifting our thinking and perspective back to a client-focused, and mission-driven business plan will keep business owners out of cycles of self-doubt and stop the ego-driven thrive for more and more money.
  • if we spend more time focused on how to achieve better, faster, and more meaningful results for our clients we, as business owners, will achieve greater satisfaction in our work, experience less emotionally taxing thoughts, and make a more positive difference in the world.
  • the shift in thinking will empower women to untie their worth from their wealth and instead find their worth through their value.

Instead of charging what you're worth,
set your prices in alignment with
the value you create for your client.

This most certainly can still inspire women to charge more and make more money.

But, the feelings this shift in perspective create are feelings that no longer only feed the ego of the business owner but will feed the needs of their clients.

It increases the self-esteem and self-confidence of women business owners because they begin to see themselves as “of value” and “of worth” not someone of “wealth.”

I believe it's more powerful for humans to feel fulfilled than to feel satisfaction.

This shift in perspective and mindset will allow us to tap into that place within us where we reach personal fulfillment.

And this feeling of fulfillment won’t fade when our bank account goes down.

Nor will the fulfillment increase when our bank account balance rises.

Pride will be felt in who they are as a business owner, the services and products they provide, and in their business success no matter the number at the top of their monthly bank account statement.

business ownership coach for solopreneurs and service businessesABOUT THE AUTHOR
Erin Garcia, Business Coach


Coach Erin has been guiding new business owners through the process of starting, growing, and managing a service business since 2003. Between coaching, brand design, and website development you might catch her strolling the beaches of Western Washington, visiting family in Arizona, or enjoying a glass of iced tea creekside on her back patio.


Hello! I'm Coach Erinhire your first business coach, Erin Garcia

In 2006 I stepped into the solopreneur lifestyle as a business coach helping others reinvent themselves as self-employed business owners.

I've been able to work with hundreds of women and a handful of men in a variety of service industries from patient advocates and copywriters to coaches, consultants, and therapists.

My coaching style is a mix of structure with free-flowing creativity and personalized guidance and feedback at every step.

I have endless ideas and endless possibilities. I jump in with both feet to tackle challenges. And I love helping my clients simplify the crazy that runs through their heads.

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