Spring Clean Your Business:
8 Simple Steps To A Business Fresh
Is It Time to Spring Clean your business?
Even if it's not actually spring?
Solopreneurs are so busy growing their business that they forget to spring clean their business. Much like we need to spring clean our homes, it's important to take time to spring clean our businesses too.
If not, our businesses, like our homes, become consumed with clutter. You might feel muddled down by an overflowing inbox or a customer list that’s not quite up-to-date. It's easy to accumulate clutter without even recognizing it.
Be it spring or not, it's important to take time to periodically purge, update and organize your business.
Here are 8 Ways You Can Spring Clean Your Business To Keep It Fresh.
Saving you time, money and stress in the long run.
1. Clean up old files. Check in on goals. Review expenses.
Whether it’s a monthly practice, something you tackle every quarter or even yearly. Having a clean slate helps open up space in your business and your life for new opportunities and growth.
Put in a few hours, or even a full day. Mark it on your calendar and clean up some of these core pieces of your business:
2. Do a goal check.
Take a look at the goals you set for your business for this month/quarter/year. Identify what you’ve done to move yourself closer to those goals (and what you may yet need to accomplish). This is also a good time to revisit those goals and make changes, if necessary.
3. Audit your marketing.
Are your marketing systems working for you? Is your audience growing? It might be time to change things up a bit and try something new. Possibly direct mail, a new Facebook strategy or visiting with a new networking group.
4. Clean up services and products.
Technology changes rapidly, and it’s important to take a look at how you’re creating and delivering your services and products. Look for new ways to deliver your services to your customers. This way, you can be more efficient and relevant to your target market.
5. Purge your list.
Do you have people on your customer list who you no longer serve? Are email subscribers ignoring your emails? When we niche down, it’s very possible to narrow our focus. This allows us to purge what no longer serves (or appeals to) certain audience members. Bless and release them so you can focus on the people who you do serve.
6. Clean up your files.
It’s easy for computer files to spiral out of control, especially as you work with clients and plan upcoming projects. Take a few moments to archive files of clients you no longer work with. Organize files of any projects you’ve finished up. And if you work with physical files, give those a purge too.
7. Update collateral materials.
If you’re like many business owners, you’re often tinkering with your website messaging and look. Take a look at any collateral material you have and your social channels to ensure your links and message are consistent throughout.
8. Review agreements and understandings.
As you grow as a business owner, you’ll likely shift and adjust your processes to be more efficient and to better meet the needs of your audience. Check the agreements and understandings (and contracts) you use and make sure any changes are reflected there.
New you, new future.
Now that you spring cleaned your business, schedule a business date with yourself so you can perform these checks on a regular basis. Each time you do this, you’ll likely add to the list and your business will run more smoothly with each “spring” cleaning.
Hello! & Welcome
I'm Coach Erin. I help new and emerging business owners
↣ organize ideas
↣ design authentic brands
↣ systematize business
↣ create and implement strategies
↣ improve productivity
If you want to start, grow and manage your online service business with more confidence, consistency, and control, let's meet.
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ABOUT THE AUTHOR
Erin Garcia, Business Coach
Coach Erin has been guiding new business owners through the process of starting, growing, and managing a service business since 2003. Between coaching, brand design, and website development you might catch her strolling the beaches of Western Washington, visiting family in Arizona, or enjoying a glass of iced tea creekside on her back patio.