Stay in the loop – Don’t miss what’s coming next!→ AboutMeet ErinTestimonials CoachingBlogContact New Affirmations To Build An Authentic Business Brand An authentic business brand helps your audience recognize you no matter where you’re marketing your services. Affirmations are a powerful tool to build more positive thoughts about your branding (and your business’s personality.) Here…Read More
This blog post is for those business owners who are so busy doing their thing that they’ve never really sat down to figure out exactly what stage they’re in, or for those business owners who want guidance on the stages and what they can expect to see in each one.Read More
As a service-based business owner, you’ve probably heard the debate about selling time versus selling value. When you sell individual services (like a single Reiki session, or a single massage), you’re selling your time. If you sell packages (like multiple massages, or a trio of sessions – massage, yoga, and counseling, you can sell your clients on the value – on what they get out of it (greater relaxation/better mental health? Something like that).
No matter how long you’ve been in business, there’s always an opportunity to re-examine existing packages or create new packages.Read More
Creating a thriving business starts by defining your niche. It will set you up to achieve better results, quicker and with fewer costs.
Developing a well-defined niche can take trial and error. Don’t stress over starting out with a broader niche and then narrowing it down as you work with more and more clients, it’s very very common.Read More
3 Categories to Include in Your Business Budget and Why You Should Think of a Budget Different Way. In business, budget is not a dirty word. A budget is a tool that helps you to allocate your resources. A budget is a tool that helps you ensure your business’ future.Read More
Developing your solopreneur business niche helps you focus your marketing. More importantly, it helps you focus your services so you can craft your expertise and create the greatest benefit to your clients.
By creating high-level benefits for your clients you create more value and more value compels higher fees.Read More
In the coaching industry, it has become common practice to offer free initial sessions. Most often these are called discovery sessions.
The “behind the scenes” strategy to these sessions is to help the client discover all the work they need to do on their life, business, or another area the coach specializes in. But, doe they work?Read More
Figuring out how to choose the right business name is a struggle most new business owners face.
One way to choose the right business name is to simply use your name as the business name. Or a variation of your name works too.
But, there are some instances when using your name is not the right business name.Read More
Stay in the loop – Don’t miss what’s coming next!→ AboutMeet ErinTestimonials CoachingBlogContact Choosing My Business Name Was A Challenge Oh, man! Choosing my business name was a freakin’ challenge. I remember sitting around the dining room table with my hubby tossing around all kinds of names but none felt quite perfect. I, of course,…Read More
HERE ARE MY TOP 10 HOME BUSINESS BENEFITS:
Running your own business comes with many benefits. But, operating a home business has even more awesome benefits.